Product R&D, from brief to factory

What do you want to build next?

Turn an idea into a product that is ready for the lab, label, and factory.

Include the format, key claim, and target price.

AI-native R&DTest ideas before lab work.
Regulatory-awareReview claims and labels early.
Factory-readyClear specs for production.
Fully documentedOne record for every decision.

Built for teams in food, wellness, nutraceuticals, and personal care.

350+Brands explored
10,000+Concepts analysed
232+Products developed
80–90%Resolved digitally before lab work
5-dayPath to a manufacturer-ready spec
Incubated at IIT MadrasScientist-led R&DLab & factory workflow supportFSSAI-aware compliance

The most expensive product mistakes happen before the lab.

A failed SKU can cost ₹25–40 lakh once the formula, claims, and cost are locked. Nutrivise tests those decisions before lab work begins.

GUESS LESS. BUILD ONCE.

THE MODEL

Two worlds. One product.

DIGITAL R&D

where the thinking happens

  • Market & category research
  • Concept direction
  • Ingredient science
  • Nutrition targets
  • Claims validation
  • Compliance checks
  • Cost modelling
  • Factory readiness

PHYSICAL BUILD

where the proof happens

  • Lab prototype
  • Sensory review
  • Stability testing
  • Pilot batch
  • QC checks
  • Manufacturing handoff
  • Scale-up
  • Batch learning

80–90% RESOLVED ON SCREEN → 10–20% PROVEN IN THE LAB

Digital R&D defines the product. Lab work proves it.

THE OLD WAY

Your product lives in twelve places at once.

Briefs, formulas, claims, costs, and factory notes sit in different files. Every handoff loses context.

The files survive. The reasoning does not.

WITH NUTRIVISE

Test more ideas. Build only the strongest.

VERSIONS · v0.1 → v0.4 → v0.9 → v1.0 — EVERY STEP TRACEABLE

Build. Move a strong concept into development.Revise. Change the claim, cost, format, or formula.Stop. Reject a weak concept before paying for trials.

Every decision stays in one traceable product record, ready for the lab or factory.

START WHERE YOU ARE

Start from where the product is today.

HOW IT WORKS

From brief to factory in six steps.

  1. STEP 01 · DIGITALDiscover

    Find the market gap, target consumer, and viable price point.

    category_map ✓ · whitespace: 3 zones · benchmark: 14 SKUs

  2. STEP 02 · DIGITALDefine

    Set the benefit, format, nutrition target, ingredients, and COGS.

    concept locked · target COGS ₹38–42 · benefit: satiety + clean label

  3. STEP 03 · DIGITALFormulate

    Model ingredients, dosages, nutrition, and process requirements.

    formula v0.4 · protein 20g ✓ · sweetness model ✓ · process: UHT-viable

  4. STEP 04 · DIGITALValidate

    Review claims, compliance, cost, and stability risks.

    FSSAI pre-check PASS · claims 6/6 ✓ · COGS locked ₹38.40 · confidence 87%

  5. STEP 05 · PHYSICALBuild

    Run lab trials, sensory checks, stability work, and pilot batches.

    batch 001 ✓ · sensory panel PASS · stability 12w ✓ · QC spec sealed

  6. STEP 06 · PHYSICALHandoff

    Lock the formula, process, QC, and compliance in the Nutrifile.

    Nutrifile v1.0 ✓ · factory handoff sealed · Factory Scale Passport ready

Lab work begins with a tested brief, not a blank page.

COMPLIANCE

Catch issues before the label is final.

Review category, ingredients, nutrition, and claims before lab and production work.

FSSAI category checks
Label logic
Claims validation
Nutrition rules
Ingredients & additives
Allergen declaration

Final approvals and certifications remain subject to the relevant authority or certifying body.

PRICING

Choose the right level of support.

Build one product, manage a portfolio, or equip your R&D team.

ONE PRODUCT

NPD as a Service

For a defined product that needs development and factory-ready documentation.

From

₹49,990/ project

Includes

  • Product brief and market research
  • Formulation and scientific review
  • Claims, compliance, and COGS review
  • Factory-ready Nutrifile
MOST POPULAR

MULTIPLE SKUS

Co-Build Partnership

Annual R&D capacity for brands building a product portfolio.

Annual commitment

₹2,99,900/ year

100% credited to your R&D Wallet

Includes

  • Explore and compare multiple concepts
  • Use wallet value across your SKUs
  • Move only approved concepts to production
  • Build & Care support as you scale

IN-HOUSE TEAMS

Enterprise R&D Layer

For teams that want Nutrivise across their existing R&D workflow.

From

₹11,99,900/ year

Includes

  • R&D platform and portfolio workspace
  • Formulation, claims, and cost intelligence
  • Custom team workflows
  • Optional lab and factory support
OPTIONAL TEAM

Extended R&D Pod

A dedicated Nutrivise team for deeper formulation, compliance, lab, and factory work.

From ₹2,49,900 / month

Not sure which plan fits?

Tell us what you are building and we will recommend a scope.

Prices exclude taxes. Scope and fees are confirmed before work begins.

EXAMPLE WORKFLOW

From idea to first batch.

A clean-label protein drink, from brief to factory handoff.

Clean-Label Protein DrinkRTD · India · FSSAI◉ NUTRIFILE v1.0

01 · DIGITAL

Idea entered

brief captured

02 · DIGITAL

Digital formulation created

formula v0.4

03 · DIGITAL

Claims & compliance checked

FSSAI pass

04 · DIGITAL

Lab brief generated

87% confidence

05 · PHYSICAL

Prototype tested

batch 001 pass

06 · PHYSICAL

Nutrifile created

factory-ready

Have a product in mind?

Bring an idea, reference, formula, or production problem.Nutrivise is live, with guided onboarding for every team.

Book a demo first. Platform access is provisioned after your demo.

Nutrivise is live. Access starts with a guided demo.